Services

On-Page SEO

Title tags, meta descriptions, headings, intent-matched content, and internal linking — the page-level fundamentals done properly.

What this service covers

On-page SEO is where most websites leak the most value: vague titles, missing intent, thin content, and pages that don't link to each other. I work page by page — matching each URL to a clear search intent, then tightening titles, meta descriptions, headings, content relevance, images, and internal links.

Every change is documented so you can see exactly what was done and why. No keyword stuffing, no bloated copy — just pages that clearly answer the query they target.

Problems this addresses

  • Pages rank on page 2–3 but never break through
  • Title tags and meta descriptions are auto-generated or duplicated
  • Content doesn't match what searchers actually want
  • Important pages are buried with no internal links pointing to them
  • Images are unoptimized and slow pages down
Scope & deliverables

What's typically included

  • Page-level SEO audits
  • Title tag and meta description rewrites
  • Heading structure cleanup
  • Search intent alignment per URL
  • Content relevance improvements
  • Internal linking plan and implementation
  • Image optimization (alt text, sizing, formats)
  • Before/after change documentation

Exact deliverables are agreed per project — this list shows what's typically in scope.

Working process

How the work runs

1

Map

Assign each page a primary keyword and intent.

2

Audit

Score titles, headings, content depth, and internal links.

3

Optimize

Rewrite and restructure pages to match intent.

4

Link

Build deliberate internal links between related pages.

5

Document

Deliver a changelog of every change made.

FAQs

Common questions

How many pages can you optimize?+

Depends on scope — from a focused set of money pages to a full-site pass. We'll agree the page list up front.

Will you rewrite my content?+

I'll improve and restructure it for SEO. Full rewrites or new writing are scoped as content work.

Do you do keyword stuffing?+

No. Content is written for readers first, with keywords placed naturally where they belong.

How do I know what changed?+

You get a documented changelog: page, change, and reasoning.

Related services

Often combined with

Local SEO

Local keyword research, location pages, and on-site signals that help nearby customers find you.

Learn more →

Technical SEO

Crawlability, indexability, canonicals, sitemaps, redirects, structured data, and site health.

Learn more →

Keyword Research

Intent-led keyword mapping from seed terms to topic clusters and URL assignments.

Learn more →

Content SEO & Writing

SEO content briefs, structured writing, topical coverage, and content refreshes.

Learn more →

Need on-page seo?

Tell me about your website and goals — I'll review what's needed and discuss whether on-page seo is the right fit.